Connecting Your Brand To Your Audience
Mobile Marketing Services in Raleigh, NC
Smartphones, handheld devices, and other electronic devices have changed the way individuals interact with your brand. We understand Mobile Marketing’s specific needs.
When planning your promotion, we will map out the intended flow of your campaign to anticipate the behavior and funnel for your customers.
User behavior is always unpredictable and they always don’t behave in a way that we want them to. They can exit the funnel prematurely or go the wrong way and uncover some issues, thus, we explore all possibilities and try to stay ahead of them.
When it comes to mobile, creativity is a big challenge considering the small size of the screen and a huge fragmentation of mobile devices. Thus, our creative process is very thorough to cover following factors:
- SMS text design so that users don’t feel annoyed and find it useful
- Mobile copy is key since there isn’t a lot of space to promote message
- Not to overwhelm users with images which can clutter their phone memory and exhaust data plan.
It’s very important to respect your customers’ privacy and properly manage the data that is collected through mobile marketing campaigns. We use mobile campaigns as an opportunity to build your customer database with additional information apart from just their phone numbers using other digital mediums of communication.
We then use this additional data to segment the mobile users and show them messages tailored to their likes and dislikes.
Before making the mobile marketing campaign live, we perform a final check to test all the variable elements including user flow, carrier, responses, data capturing, load testing, offline vs online, and more.
Once the campaign is kicked off, just like any other campaign, we analyze and report our findings to understand the return on your investment and opportunities to improve.
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8601 Six Forks Rd. Suite 400, Raleigh, NC 27615
6470 Rogers Rd. #284, Rolesville, NC 27571
Local: (919) 792-8794 or (919) 336-0103
Toll Free: (877) 958-9792
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6470 Rogers Road
Rolesville, NC 27571
Raleigh, NC 27615
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