Connecting Your Brand To Your Audience

Mobile Marketing Services in Raleigh, NC

Stand Out by Letting Us Connect Your Brand with Your Audience

Smartphones, handheld devices, and other electronic devices have changed the way individuals interact with your brand. We understand Mobile Marketing’s specific needs.

Engage Target Audience

Since your mobile users are different than other users, understanding your mobile audience’s specific needs is vital to conquering the mobile audience segment.

Real Time Decisions

Regardless of the business’ location, or the price of its product, mobile marketing is immediate and can guide real-time decisions.

 

Brand Engagement

With mobile searches, occurring at home, work or on the go, mobile marketing strategies that are goal oriented can build stronger brand engagements.

Measurable Results

Complete transparency by tracking downloads, page visits, customer opt-ins and other KPI’s to check mobile marketing campaign performance.
OUR MOBILE MARKETING PROCESS
Mobile Marketing is essential to any business trying to reach mobile users. Let our team of experts implement Mobile Marketing strategies that will help your company reach more mobile traffic!

01

Planning

When planning your promotion, we will map out the intended flow of your campaign to anticipate the behavior and funnel for your customers.

User behavior is always unpredictable and they always don’t behave in a way that we want them to. They can exit the funnel prematurely or go the wrong way and uncover some issues, thus, we explore all possibilities and try to stay ahead of them.

02

Creative

When it comes to mobile, creativity is a big challenge considering the small size of the screen and a huge fragmentation of mobile devices. Thus, our creative process is very thorough to cover following factors:

 

  • SMS text design so that users don’t feel annoyed and find it useful
  • Mobile copy is key since there isn’t a lot of space to promote message
  • Not to overwhelm users with images which can clutter their phone memory and exhaust data plan.

03

Data Management

It’s very important to respect your customers’ privacy and properly manage the data that is collected through mobile marketing campaigns. We use mobile campaigns as an opportunity to build your customer database with additional information apart from just their phone numbers using other digital mediums of communication.

We then use this additional data to segment the mobile users and show them messages tailored to their likes and dislikes.

04

Testing and Analysis

Before making the mobile marketing campaign live, we perform a final check to test all the variable elements including user flow, carrier, responses, data capturing, load testing, offline vs online, and more.

Once the campaign is kicked off, just like any other campaign, we analyze and report our findings to understand the return on your investment and opportunities to improve.

Our Happy Customers

ADDRESS

8601 Six Forks Rd. Suite 400, Raleigh, NC 27615

6470 Rogers Rd. #284, Rolesville, NC 27571

PHONE

Local: (919) 792-8794 or (919) 336-0103

Toll Free: (877) 958-9792

EMAIL

salesdept@mcphersonmarketinggroup.com

Contact Us Today

6470 Rogers Road
#284
Rolesville, NC 27571
United States
(919) 336-0103

 

8601 Six Forks Road
Suite 400
Raleigh, NC 27615
United States
(919) 792-8794