When planning your promotion, we will map out the intended flow of your campaign to anticipate the behavior and funnel for your customers.

User behavior is always unpredictable and they always don’t behave in a way that we want them to. They can exit the funnel prematurely or go the wrong way and uncover some issues, thus, we explore all possibilities and try to stay ahead of them.

When it comes to mobile, creativity is a big challenge considering the small size of the screen and a huge fragmentation of mobile devices. Thus, our creative process is very thorough to cover following factors:

• SMS text design so that users don’t feel annoyed and find it useful
• Mobile copy is key since there isn’t a lot of space to promote message
• Not to overwhelm users with images which can clutter their phone memory and exhaust data plan.

It’s very important to respect your customers’ privacy and properly manage the data that is collected through mobile marketing campaigns. We use mobile campaigns as an opportunity to build your customer database with additional information apart from just their phone numbers using other digital mediums of communication.

We then use this additional data to segment the mobile users and show them messages tailored to their likes and dislikes.