Drive Immediate Response – Get The Leads

Pay Per Click Marketing in Raleigh, NC

Become Visible by Letting Us Help You Reach the Right Audience at the Right Time
Choosing the right platform to connect with your targeted audience is key. We know how to utilize the platforms needed to incorporate a paid media strategy that works.

LET US HELP YOUR BUSINESS ESTABLISH STRATEGIC PAY PER CLICK MARKETING STRATEGIES THAT CONVERT

Targeted Keywords

The keywords you target (and pay for) must be specific to what you are offering on your website. If you are a retailer, make sure that people who are looking for the products you sell are funneled directly to a page where that purchase can be facilitated.

 

Landing Page Creation

Each landing page should be tailored to your unique products or services and optimized for the keywords you’re targeting in your paid media efforts. With each ad campaign that you drive visitors to your site with, each landing page should be relevant to the content in that campaign.

Continued Analysis

Whether you’re running a paid search campaign, or a social media advertising campaign, it’s essential that the proper reporting is completed. This way, we can identify what works best for driving conversions and reaching your goals and optimize your campaigns based on those findings on a regular basis.

Enhance Other Channels

We use our PPC data to test demand for products, find keywords to optimize in SEO and also use it to promote events that might not be appropriate for other forms of advertising.
OUR PPC MARKETING PROCESS
Our Pay Per Click Marketing process is very thorough. We analyze, strategize, setup and optimize every pay per click marketing campaign necessary to increase your traffic and generate conversions.

01

Analysis

Campaign Brief

Define business goals & client information along with all other additional required information to properly complete the analysis process.

PPC Audit

Create a baseline report that utilizes any current pay per click media performance based on analytics, landing pages, and all other compliable campaign statistics.

Define Keywords

Outline target keywords for AdWords and all other PPC campaigns based on the business’s vision and goals outlined in the campaign brief and identify opportunities for the PPC audit.

Competitor Research

Define PPC competitors and ad copy discovered during the keyword research phase and determine key areas of opportunity and risk.

02

Strategy

Produce a complete paid marketing strategy and campaign plan that clearly sets the overall framework for deliverables and measurable business goals.

Media Marketing Strategy

Outline all paid search, display, remarketing, PPC advertising, and social media advertising campaigns, to include all landing page recommendations, ad copy, targeting options, and budget.

Measurable Goals

Record all measurable short-range and long-range business goals to assess and define the campaigns overall performance.

03

Setup

Apply various landing page recommendations determined through the partnership of the development team directed towards the paid media strategy.

Content Implementation

Fine-tune the website content based on the determined Content Strategy to leverage the keywords targeted during the paid marketing campaign.

Technical Application

Apply necessary revisions to the website’s coding based on the decided strategy recommendations. This could range from changes to landing page elements such as meta descriptions, internal links, or anything else that would support the overarching objective of the chosen campaign.

04

Optimize

Adjust and oversee pay per click marketing campaigns based on the performance of keywords, landing pages, and ad copy.

Short-Term Changes

Adjust paid pay per click bids, ads, and landing pages based on the campaigns short-term performance indicators. These changes can be made daily or every few days.

Campaign Modifications

Make necessary changes to the paid media campaign based on trends that are identified over a weekly or bi-weekly timeframe.

Our Happy Customers

ADDRESS

8601 Six Forks Rd. Suite 400, Raleigh, NC 27615

6470 Rogers Rd. #284, Rolesville, NC 27571

PHONE

Local: (919) 792-8794 or (919) 336-0103

Toll Free: (877) 958-9792

EMAIL

salesdept@mcphersonmarketinggroup.com

Contact Us Today

6470 Rogers Road
#284
Rolesville, NC 27571
United States
(919) 336-0103

 

8601 Six Forks Road
Suite 400
Raleigh, NC 27615
United States
(919) 792-8794