Drive Immediate Response – Get The Leads
Pay Per Click Marketing in Raleigh, NC
LET US HELP YOUR BUSINESS ESTABLISH STRATEGIC PAY PER CLICK MARKETING STRATEGIES THAT CONVERT
The keywords you target (and pay for) must be specific to what you are offering on your website. If you are a retailer, make sure that people who are looking for the products you sell are funneled directly to a page where that purchase can be facilitated.
Each landing page should be tailored to your unique products or services and optimized for the keywords you’re targeting in your paid media efforts. With each ad campaign that you drive visitors to your site with, each landing page should be relevant to the content in that campaign.
Whether you’re running a paid search campaign, or a social media advertising campaign, it’s essential that the proper reporting is completed. This way, we can identify what works best for driving conversions and reaching your goals and optimize your campaigns based on those findings on a regular basis.
Define business goals & client information along with all other additional required information to properly complete the analysis process.
Create a baseline report that utilizes any current pay per click media performance based on analytics, landing pages, and all other compliable campaign statistics.
Outline target keywords for AdWords and all other PPC campaigns based on the business’s vision and goals outlined in the campaign brief and identify opportunities for the PPC audit.
Define PPC competitors and ad copy discovered during the keyword research phase and determine key areas of opportunity and risk.
Produce a complete paid marketing strategy and campaign plan that clearly sets the overall framework for deliverables and measurable business goals.
Media Marketing Strategy
Outline all paid search, display, remarketing, PPC advertising, and social media advertising campaigns, to include all landing page recommendations, ad copy, targeting options, and budget.
Record all measurable short-range and long-range business goals to assess and define the campaigns overall performance.
Apply various landing page recommendations determined through the partnership of the development team directed towards the paid media strategy.
Fine-tune the website content based on the determined Content Strategy to leverage the keywords targeted during the paid marketing campaign.
Apply necessary revisions to the website’s coding based on the decided strategy recommendations. This could range from changes to landing page elements such as meta descriptions, internal links, or anything else that would support the overarching objective of the chosen campaign.
Adjust and oversee pay per click marketing campaigns based on the performance of keywords, landing pages, and ad copy.
Adjust paid pay per click bids, ads, and landing pages based on the campaigns short-term performance indicators. These changes can be made daily or every few days.
Make necessary changes to the paid media campaign based on trends that are identified over a weekly or bi-weekly timeframe.
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8601 Six Forks Rd. Suite 400, Raleigh, NC 27615
6470 Rogers Rd. #284, Rolesville, NC 27571
Local: (919) 792-8794 or (919) 336-0103
Toll Free: (877) 958-9792
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6470 Rogers Road
Rolesville, NC 27571
Raleigh, NC 27615
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